7 HABITS OF HIGHLY SUCCESSFUL INTERNET ADVERTISERS

HABIT #1 You must use a signature or sig file on all your e-mails and correspondence.

THE SIG TECHNIQUE; SIGN YOUR WAY TO SUCCESS! Just like in everyday correspondence, e- mail messages, bulletin board postings, and Usenet messages usually contain a signature block. These signatures can be created as a separate files called a .sig files and added to the end of
Internet messages. In many regards your Internet signature is much more important than your handwritten signature. It gives you the opportunity to tell the world a little bit more about who you are and what you stand for.

Some users add a quote such as "Stupid is as Stupid does." Others sign off with their favorite joke
or use alphanumeric characters to draw a rudimentary picture. Until recently, however, very few Internet users used their signature files to promote their businesses. The SIG Technique is proving itself to be one of the easiest and profitable ways to promote your business on the Internet. As long
as you keep your signature file 4-6 lines in length, you should receive very few, if any, negative responses.

The story of Jeff and Mary Freeman and their company, Front Porch Computers, provides a convincing example of the SIG Technique's quiet, yet powerful possibilities. Based in the budding metropolis of Chatsworth, Georgia, Front Porch Computers began as a small mail order firm with dreams of big success.

Their signature file is simple, straighforward, and concise. It reads, "Front Porchmputers--1-800- GO-PORCH, 1-800-467-6724 --706-695-1990 fax. Over 35,000 different Computer HW/SW,
Business equipment/Electronics items. Visa/MasterCard/AmEx accepted! International customers welcome! We ship Worldwide! The Freeman's monitor and actively participate in 45-70 computer oriented discussion groups on the Internet. Whenever they post a message, they attach this
signature file. The cost to them for conducting such advertising is essentially whatever time they
spend responding to those groups plus the cost of their monthly Internet access. That's it!

This simple technique helped grow this little mail order firm from virtually nothing to $5 million in sales in 1994. The Freeman's attribute 80% of their sales to this marketing technique. A $4
MILLION SIGNATURE!!! That's better than what most baseball players get these days.

Front Porch Computers has customers from as far away as Asia & Europe and as close as Atlanta. Here again, the Internet provides their business with a key advantage over their competitors.
Because they answer questions and provide customer's service via e-mail, they have no international long distance charges for phone calls or faxes. In return, they can offer lower prices and increase market share without sacrificing profits.

Think about what you can sell with your signature! Search for and become an active participant in news and discussion groups related to your products and services. Be intelligent in your postings and do not even mention your business unless it specifically relates to a wish or question posed by
a group member. Allow your insightful remarks to impress those who read your message.
 
Appreciated contributions will only enhance your business stature on the Internet as well as the likelihood that group members will seek out additional information about your products.

In conclusion, signatures are a quick and easy way to begin your Internet marketing activities. They allow you to advertise anything from your phone number as demonstrated above to your e-mail address, FTP site, Gopher site, and WWW home page absolutely free. When used in an
unobtrusive manner, signatures will generate few negative remarks and a handsome return on time invested.

HABIT #2 You must accept credit cards online! Up until now it was almost impossible for the small business to accept credit cards, but now thanks to an agreement with a major bank we can have
you up and running in less than 72 hours, regardless of your credit or business history. Call us at
216-468-8525 or e-mail us at jrp@en.com to discuss your specific needs. Studies show the average
Internet buyer will spend $5 with a credit card for every dollar they spend without one. call us now at
216-468-8525 to get started today.

HABIT #3 You must have a Web Site! Sounds like common sense, Doesn't It? But you would be amazed. How many people, do not have a Web Site. If your short on money you can get a free one
at:

http://www.webspawner.com
http://www.freeyellow.com
http://www.geocities.com/
http://www.tripod.com/planet/


HABIT#4You must promote your Web Page,having a great Web Page. Does you no good.At all if
nobody can find it, Its like having a beautiful shopping mall in the middle of the Desert!! Once you have your Web page up you can submit it yourself. Or call now at [216]-468-8525. And we immediately list your site with over 200 of the most popular search engines and classified sites on the net.call us now at [216]-468-8525 for free consultation.

10 TIPS FOR CREATING AN EFFECTIVE WEBSITE

1. Create an effective title. Many search engines weigh the data in your title more heavily then
other data in your page. Make sure that your title has keywords that represent your site effectively.

2. Change your title periodically. By changing your title periodically your page can be resubmitted and re-indexed multiple times by the search engines. Use judgement when resubmitting the same page several times,some consider this use of the search engines impolite or unfair.

3. Make multiple copies of your page with different emphasis. By copying your page several times and making keyword changes in contained in your page.

4. Use meta tags to pack your page with information pertaining to the category your page fits in. For instance if your page is promoting a travel agency you may want to incorporate words like luggage, travel, plane, beach, tourists

5. Link to Competitors' links. If your Web site is not listed in the top thirty, contact all the sites in
the top twenty for you category and see if they will trade links with you. Links remain a very powerful method for people to find your Web site.
 
6. Banner Ads are very popular [expensive] method of promoting your Web site. These are the little rectangular graphics that you see near the bottom of the same popular Web site. You can use
some free banner ads using free link exchange at http://www.linkexchange.com/


7. Keep your site updated. Make sure that your site is up to date. No one likes to go to a page that
never changes or that is very out of date. Make sure that the data in your page portrays the message that you want to send.

8. Condense you graphics.Many visitors leave your page before they ever see your message because it takes too long to load. By keeping your graphics small your visitors will be more likely to stay.

9. Utilize the newsgroups. Find news groups that pertain to your site and post information about your site in the newsgroups. Make sure you include your e-mail address and your page address.

10. Use our submission service. Our submission service is the most effective submission service there is for a very reasonable price. By using our submission service your site will receive more traffic,guaranteed. Call Jim now at 216-468-8525 to put your Internet marketing in overdrive.

HABIT #5 Use Targeted Direct e-mail. I know this may sound controversial, but e-mail is the most cost effective way to generate truckloads full of cash overnight. This is an ever changing area, so
call us at 216-468-8525 and let us advise you on what to do and what is working now. Just read what the major news media is saying about Target e-mail;

"A gold mine for those who can take advantage of bulk email programs" THE NEW YORK TIMES

"Blows away traditional Bulk Mailing" ADVERTISING AGE

"EMail is an incredible lead generation tool" CRAINS MAGAZINE

"Apart from creating a Web Page for your company, there's another do-it-yourself method of on-line advertising that has powerful potential. I'm speaking of bulk email, a method of targeting appropriate
on-line readers by the thousands or even millions and, with a simple click of your mouse, sending them your marketing letter via email."
ENTREPRENEUR MAGAZINE

HABIT #6 You must post your ad to free ad sites, whoever said there is no such thing as a free
lunch. A client of mine has collected a list of over 600 totally free places to advertise on the Internet and has graciously agreed to sell the complete list for only $99. These sites are all hyperlinked meaning you can just click and you are automatically linked to the submission page where you
enter your ad, better yet it is currently adding 50-100 free ad sites per month and you will get all updated free of charge for 1 full year. Skeptical? just check out these 4 sites to wet your appetite;

http://www.freeclassifieds.com/
http://www.netclassifieds.com/default.htm
http://www.fsbi.com/
http://www.netnickle.com/

 
And remember there are over 600 more!! Warning!!! I have clients who just post to the free ad sites and consistently get over 500 leads per week! Call us at 216-468-8525 or entail us at jrp@en.com
to order yours.

HABIT #7 Put your web address, URL, and auto responder on everything, and I mean everything. Business cards, stationary, license plates, coffee mugs, ect.ect.ect... It is amazing how many
people totally disregard this but it must be done, every successful Internet advertising does, why don't you!!