Jul 4, 2010

Facebook And Twitter Becoming More Important For Job Recruitment More employers turning to social media for recruiting

Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.

The survey found 83 percent of respondents use or plan to use social networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.


"While the economy begins to recover, companies looking to make new hires are seeking the most cost-effective, efficient ways to find new talent. As our third annual survey shows, social network recruiting has become a mainstream channel for employers who need access to talent," said Dan Finnigan, President and Chief Executive Officer of Jobvite.
"Job boards launched a revolution in recruiting more than 15 years ago. And now, social networks are doing the same -- but in a targeted way. Through social recruiting, companies are learning they can find the best talent efficiently, without making a major investment."

Other highlights from the survey include:

*92 percent of those actively hiring in 2010 currently use or plan to recruit via social networks

*Among this group, 86 percent use LinkedIn, 60 percent use Facebook and 50 percent use Twitter for recruiting

*In addition, 50% of hiring companies plan to invest more in social recruiting while only 17% will spend more on job boards and 36% will spend less



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